Writing a book is not the biggest achievement. Getting it published is not enough either. Marketing it right, however, would convince your readers to actually buy your book.
Social media is increasingly becoming an important tool for marketing and promotion, yet many writers still fail to maximize its potential to their own advantage. It is easy to get daunted by the multitude of strategies and guidelines that are now available on social media management, which is why we have compiled the most basic tips for you to get started: Do not draw attention to just the mere existence of the book; emphasize on the actual content and give the reader a solid reason to buy your book. For instance, if your work is non-fiction, you can talk about the process that led you to write on that particular topic. If it is fiction, share insights on the plot, characters and themes. During the release of a new book, related posts on social media should be more than just an overt sales pitch. Talk about the book in relation to yourself – when and how did the idea originate? Do any of the characters or themes reflect you in any way? Sharing such details can help people relate and, hence, connect with you. It is not just about focusing on the book; it is also important to know the person behind it. Use your own picture on your social media accounts. Also build and present your identity in a short bio – are you funny? Adventurous? Geeky? Whichever tone you choose should be original and appealing so people have more of a reason to remember you. Update your social media pages regularly – not just when your book is about to release. This can help you meet and make contacts easily. Engage with your audience and invite them to give feedback (especially bloggers). You can also find relevant online communities and establish your presence there. Different social media platforms have different audiences and different purposes. Choose whichever suit your needs the most, and post different yet relevant material on each account. For example, on Instagram, you can post pictures of your book cover, illustrations, the places where you like to write, or pictures of what inspires you. On Facebook, on the other hand, you can ‘create’ a publicity event and post related updates. Take advantage of social media tools to promote your work. For example, have online contests and giveaways, or post the first chapter of your book online to create a buzz. Make use of live videos to engage with your followers and answer their questions. Also use trending hashtags to initiate dialogue about your book, if applicable.
• Do not use your personal social media accounts for promoting your book. Make a page on Facebook, or an official account on Instagram. This would make it easier for you to handle the incoming notifications and prevent sharing any personal, unnecessary posts.
There are many tools that can help you determine who is following you, who you want to reach, and where and when is the best time to connect with them. Take advantage of these to cut through the social media noise – it is literally all at your fingertips. The way you present yourself reflects how you work.