The title helps build the first impression people get from your book; it gives people a reason to open the book in the first place. These are a few simple tips that can help you choose a title that will provide instant credibility.
• Identify the tone you want to communicate to your audience, and make sure your title reflects that. Your title should not set up any wrong expectations; it should be relevant to the genre of the book to give a basic idea to the readers what it is about. However, do try to keep an element of mystery in the title (particularly for fiction books) – enough to intrigue customers to know more and motivate them to buy the book. Do not attempt to use difficult words at the risk of sounding obscure. Your audience is more likely to remember and respond positively to titles that they can understand and pronounce easily. (It will also make it convenient for them to recommend your book to others.) Make sure the title captures just the essence of what your book is about. Do not try to summarize all themes/topics in just one title. Decide if you need a subtitle to contextualize and frame the main title (especially in the case of non-fiction book). This could help the audience in figuring out what the main premise is or whom the book is intended for. Keep it simple. Use keywords rather than trying to use irrelevant words in an attempt to be poetic or creative. This can also improve your book’s discoverability on search engines. Research on whether the title you have chosen is already not an existing popular book or movie – having similar names would create confusion and unnecessary competition. Be mindful of how the title is going to fit in on your book cover design. It cannot be too long and should be complementary to the visual image you have chosen for your cover.
As important as it is to pay attention to the title, do not overthink it either. You may have several working titles before you finally settle on one. It is not a standard step-by-step procedure; it is a creative development similar to the process of writing the book itself.