Writing is a long and lonely process.
Imagine being cooped up in a room for years on end, stooping over your desk and trying to conjure up the best possible combination of words for your particular book.
Imagine finally emerging from your solitary cave and running to a number of publishing professionals with your manuscript and asking them if you are good enough.
Imagine appointing high-powered agents and having endless meetings with publishers, only to be rewarded with just a pile of polite rejection letters.
As much as we do not want to add to the stereotype of unreasonable, cigar-smoking publishers from big corporations who like to thwart dreams of aspiring writers, the truth is not too far from reality. There is a monopoly of large publishing companies even in Pakistan, which prioritize avoiding risk associated with unique and experimental writing, and compete with rivals by publishing imitations of previously successful books.
The truth is, you do not need validation from publishers to have confidence in your work. There are many examples of great writers failing at their first, second, fiftieth try – until they finally got their opportunity and became the best-
selling authors they are today.
Zeeshan Usmani, a trusted adviser for this company, is just another example of what writers in this country generally have to face; the process of publishing his book ‘Justuju Ka Safar’ took him two years, and was also relatively unprofitable since traditional publishing houses also tend to keep the larger percentage of the royalties.
Understandably, it also takes a lot of time for large publishing companies to review a multitude of pages, inks and colours, so they may not be able to give your manuscript the attention it deserves. But that should not discourage you and force you to abandon your manuscript. The industry may have already lost many potentially great books that way.
Which is why self-publishing is a viable solution. And this is why Gufhtugu Publications came into being.
The self-publishing revolution now lets writers take matters into their hands and see their work in print instead of waiting for publishers to give them the green light. We also believe that the freedom to publish should be available to everyone who feels strongly enough about something to write on it. Our aim is to start a much-needed conversation, let it flow, and give life to alternative voices in the country against all odds. We are dedicated to bringing about change with one story at a time. Language or genre should never be obstacles; this platform lets you share the best of what you think, and who you can be.
With Gufhtugu, there is no need for a middleman – we review everything ourselves and involve you throughout the creative and marketing processes. Our publication procedure will also enable you to learn new skills and create networking opportunities while you work with different professionals.
In traditional publishing, sometimes the writer does not have autonomy over the content and is required to change the story to fit the needs of the publisher. The latter is also less inclined to publish a book that does not possess mass-market appeal, such as those focused on local issues or topics. With self-publishing, you have the freedom to address these niche topics and make the final decision on any changes that are required.
You will also get to see your book in print much quickly in comparison, and hence get faster exposure. With self publishing, you can print books based on the number of orders that have been placed instead of accumulating stacks of unsold books as is the case in traditional publishing.
There is an ongoing debate that self-publishing also enables low-quality books to enter the market. But we, at Gufhtugu, believe that readers are the best critics and the new gatekeepers, whose reviews and rankings can prevent such books to be published.
Your book is not just another book. We are not just another publishing company. You just need to write – and we will take care of the rest.