Supermarkets – The Science of Impulse Shopping
Author: Zeeshan Ul Hassan Usmani
In today’s supermarket’s multi-billion dollar industry, impulse shopping accounts for 2 out of 3 purchases. Despite the current situation, most retail stores attempt to benefit from the fact that people are impulsive in nature as a way to maximize their profit. In order to improve on the current level of sales, retail stores and supermarkets need to look out of the box to solutions that may at first not appear useful. One such approach is the study of levels of self-organization in people while they are shopping. Supermarkets on how to increase impulse shopping discuss the status quo of supermarket optimization and leap into how supermarkets and leap into how a supermarket simulation can be real-time information about customer purchases. And apply models inspired in swarm intelligence to empower customers with product sale level leading to an increase in impulse purchases.
In this work Zeeshan sets out to study the herding effect in supermarkets and retail stores setting and the effect of technology on herding. He explores the possibility that an alternative sales model can be used to influence customer impulse purchases while providing a valuable service to the customers themselves. Customers get to know about the shopping activities of others and respond to these activities. Far from being the answers but more importantly it naturally opens our eyes to the possibilities that the herding theory can offer”